Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, ‘If it isn’t ethical, it can’t be beautiful. But if it isn’t beautiful, it probably shouldn’t be at all.’ — Yves Behar

Tags: Beautiful, Ethical, Aim, Yves Behar, Swiss, Designer

Mini who’s who:

Yves Behar : Swiss Designer
Born: 1967

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