Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, ‘If it isn’t ethical, it can’t be beautiful. But if it isn’t beautiful, it probably shouldn’t be at all.’ — Yves Behar
Tags: Beautiful, Ethical, Aim, Yves Behar, Swiss, Designer
Mini who’s who:
Yves Behar : Swiss Designer
Born: 1967