I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant? — Joe Bastianich

Tags: Ambition, Marketing, Joe Bastianich, American, Chef

Mini who’s who:

Joe Bastianich : American Chef
Born:  September 17, 1968

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