In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It’s the modern equivalent of having the best site on the high street, except the location is in the mind. — Maurice Saatchi
Tags: Best, Future, Brand, Maurice Saatchi, Iraqi, Businessman
Maurice Saatchi : Iraqi Businessman
Born: June 21, 1946
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