January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year’s resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken. — Sendhil Mullainathan

Tags: Broken, Study, Economics, Sendhil Mullainathan, American, Economist

Mini who’s who:

Sendhil Mullainathan : American Economist
Born: 1972

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