January is always a good month for behavioral economics: Few things illustrate self-control as vividly as New Year’s resolutions. February is even better, though, because it lets us study why so many of those resolutions are broken. — Sendhil Mullainathan
Tags: Broken, Study, Economics, Sendhil Mullainathan, American, Economist
Mini who’s who:
Sendhil Mullainathan : American Economist
Born: 1972