Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways. — Anita Elberse
Tags: Building, Brand, Investing, Anita Elberse, Educator
Mini who’s who:
Anita Elberse : Educator