Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways. — Anita Elberse

Tags: Building, Brand, Investing, Anita Elberse, Educator

Mini who’s who:

Anita Elberse : Educator

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